Tugas Akhir/Proyek Akhir

Pengaruh Persepsi Risiko, Kualitas Dan Harga Terhadap Pemilihan Citra Merek Kosmetik Berlabel Halal

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Pengaruh Persepsi Risiko, Kualitas Dan Harga Terhadap Pemilihan Citra Merek Kosmetik Berlabel Halal Pada Kota Lhokseumawe

Oleh: Rezanah

ABSTRACT

This study discusses to analyze and explain: to study the joint relationship of perception variables, product quality, and product prices to brand image in cosmetics labeled Halal, and to find out the partial relationship of perception variables, product quality, and product prices to images cosmetic brands labeled Halal. Primary data sources obtained by submitting geogle forms through social media applications. The sampling technique used quota sampling, taken by 100 respondents who are consumers of Halal Furnished Cosmetics in Lhokseumawe City. The data collection method used in this study was a questionnaire. Data analysis uses descriptive analysis and multiple linear regression analysis.

Keywords: Risk Perception, Product Quality, Product Price, Brand Image.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2X6.3 REZ P

Penerbit

: Prodi Akuntansi Lembaga Keuangan Syariah Politeknik Negeri Lhokseumawe., 2020

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

EKONOMI ISLAM
ISLAM - MANAJEMEN RESIKO

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dr. Endang samsul Arifin, S.H.I, M.Ag dan Fakriah, SE, Ak, M.Si. CA

Versi lain/terkait

Lampiran Berkas

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